Health Care Marketing A Foundation for Managed Quality |
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| Editor:
| Cooper, Philip D. |
| ISBN: | 978-0-8342-0527-7 |
| Publication Date: | Mar 1994 |
| Publisher: | Jones & Bartlett Learning, LLC
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| Book Format: | Hardback |
| List Price: | AUD $91.00 |
Book Description:
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Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.