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Hello, My Name Is Awesome

How to Create Brand Names That Stick

Hello, My Name Is Awesome( 1 customer ratings | )
Author: Watkins, Alexandra
Publication Date:Jan 2018
Publisher:Berrett-Koehler Publishers, Incorporated
Book Format:Paperback
List Price:AUD $27.99
Book Description:

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even non-creative types-can create memorable and effective brand names. No degree in linguistics required.

Book Details
Detailed Subjects: Reference / Consumer Guides
Physical Dimensions (W X L X H):13.9 x 21.3 x 0.9 cm
Book Weight:0.16 Kilograms

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