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Information Orientation

The Link to Business Performance

Information Orientation( )
Author: Marchand, Donald A.
Kettinger, William J.
Rollins, John D.
ISBN:978-0-19-924067-8
Publication Date:Dec 2000
Publisher:Oxford University Press
Book Format:Hardback
List Price:AUD $117.23AUD $148.95
Book Description:

The authors of this book have developed a clear and effective framework for evaluating IT strategies - Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilitiess - information behaviour and values; information management practices; and IT practices. The book combines a focus on business relevance with strong empirical research.



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