Inventology How We Dream up Things That Change the World |
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Author:
| Kennedy, Pagan |
Read by:
| Kennedy, Pagan Vuletic, Jennifer |
ISBN: | 978-1-4890-9472-8 |
Publication Date: | Mar 2016 |
Publisher: | Bolinda Publishing Pty, Limited
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Imprint: | Bolinda Audio |
Book Format: | Audio disc |
List Price: | AUD $49.95 |
Book Description:
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A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?In...
More DescriptionA businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to 'impossible' problems.A must-listen for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.