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Invisible Influence

The Hidden Forces That Shape Behavior

Invisible Influence( )
Author: Berger, Jonah
ISBN:978-1-4711-4804-0
Publication Date:Jul 2016
Publisher:Simon & Schuster, Limited
Book Format:Paperback
List Price:AUD $32.99
Book Description:

From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.

Book Details
Pages:272
Detailed Subjects: Business & Economics / Consumer Behavior
Social Science / General
Psychology / General
Psychology / Movements / Behaviorism
Physical Dimensions (W X L X H):15.301 x 23.401 cm
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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