John Major, Tony Blair and the Conflict of Leadership Collision Course |
|
Author:
| Foley, Michael |
ISBN: | 978-0-7190-6317-6 |
Publication Date: | Dec 2002 |
Publisher: | Manchester University Press
|
Book Format: | Paperback |
List Price: | AUD $37.99 |
Book Description:
|
Focusing on the leadership profiles of Tony Blair and John Major, this text details the importance of mass media in leadership projection, usage of opinion polling and market research to promote leaders and deployment of leaders by their respective parties into public settings for self-promotion.
Focusing on the leadership profiles of Tony Blair and John Major, this text details the importance of mass media in leadership projection, usage of opinion polling and market research to promote leaders and deployment of leaders by their respective parties into public settings for self-promotion.