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John Major, Tony Blair and the Conflict of Leadership

Collision Course

John Major, Tony Blair and the Conflict of Leadership( )
Author: Foley, Michael
ISBN:978-0-7190-6317-6
Publication Date:Dec 2002
Publisher:Manchester University Press
Book Format:Paperback
List Price:AUD $37.99
Book Description:

Focusing on the leadership profiles of Tony Blair and John Major, this text details the importance of mass media in leadership projection, usage of opinion polling and market research to promote leaders and deployment of leaders by their respective parties into public settings for self-promotion.

Book Details



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