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Lifestyle Market Segmentation

Lifestyle Market Segmentation( )
Author: Weinstein, Art
Cahill, Dennis J.
ISBN:978-0-7890-2868-6
Publication Date:Sep 2006
Publisher:Routledge
Book Format:Hardback
List Price:AUD $235.00
Book Description:

Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book,...
More Description

Book Details
Pages:200
Detailed Subjects: Business & Economics / Consumer Behavior
Social Science / Sociology / General
Physical Dimensions (W X L X H):15.7 x 22.3 x 2 cm
Book Weight:0.533 Kilograms



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