Lifestyle Marketing Reaching the New American Consumer |
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| Author:
| Michman, Ronald D.
Mazze, Edward M.
Greco, Alan J. |
| ISBN: | 978-1-56720-640-1 |
| Publication Date: | Jan 2003 |
| Publisher: | ABC-CLIO, LLC
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| Imprint: | Greenwood |
| Book Format: | Hardback |
| List Price: | AUD $97.95 |
Book Description:
|
This book helps marketers understand how to reach customers from children to tweens and singles to seniors.
This book helps marketers understand how to reach customers from children to tweens and singles to seniors.