Marketplace 3. 0 Rewriting the Rules of Borderless Business |
|
| Author:
| Mikitani, Hiroshi |
| Editor:
| Witte, George |
| ISBN: | 978-0-230-34214-9 |
| Publication Date: | Mar 2013 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Hardback |
| List Price: | AUD $56.95 |
Book Description:
|
Hiroshi Mikitani, founder of e-commerce giant Rakuten, offersan alternate online model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Marketplace 3.0 is an exciting new vision for global commerce, froma company that's challenging all the accepted wisdom.
Hiroshi Mikitani, founder of e-commerce giant Rakuten, offersan alternate online model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Marketplace 3.0 is an exciting new vision for global commerce, froma company that's challenging all the accepted wisdom.