Miss Jessie's Creating a Successful Business from Scratch---Naturally |
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| Author:
| Branch, Miko |
| ISBN: | 978-0-06-232918-9 |
| Publication Date: | Apr 2015 |
| Publisher: | HarperCollins Publishers
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| Book Format: | Hardback |
| List Price: | AUD $44.99 |
Book Description:
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Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's-the company that revolutionized the hair-care industry.
When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As a...
More Description
Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's-the company that revolutionized the hair-care industry.
When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As a co-founder of Miss Jessie's, Miko reveals how she and Titi applied their grandmother's lessons to create a successful business from scratch.
Miss Jessie's chronicles the Branch sisters' remarkable story. When they were children, their stern father encouraged them to become self-reliant and not to depend on their looks to get ahead. Taking this message to heart, they blossomed into business owners and leaders in their field, using ingenuity and without borrowing a dime. They soaked up the entrepreneurial and creative culture of the early hip-hop era on the streets of Brooklyn in the late 1990s, and in the high-end salons of Manhattan. They blended these inspirations to establish a business that has gone from their kitchen table to the shelves of major retailers around the globe, revolutionizing the hair-care industry.
A charming and enlightening look at the women behind the brand, Miss Jessie's is chock-full of entertaining stories and invaluable instruction that can be applied to any business: an authentic expression that the American Dream is possible.