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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing( )
Author: Vecchiato, Giovanni
Cherubino, Patrizia
Trettel, Arianna
Babiloni, Fabio
Series title:Biosystems and Biorobotics Ser.
ISBN:978-3-642-43676-5
Publication Date:Jun 2015
Publisher:Springer
Book Format:Paperback
List Price:AUD $269.95
Book Description:

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

Book Details
Pages:136
Detailed Subjects: Medical / Neurology
Business & Economics / Economics / Social & Behavioral
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):15.5 x 23.5 cm
Book Weight:2.467 Kilograms



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