Qualitative Methods in Business Research |
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| Author:
| Eriksson, Päivi
Kovalainen, Anne |
| Series title: | Introducing Qualitative Methods Ser. |
| ISBN: | 978-1-4739-5251-5 |
| Publication Date: | Jan 2015 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Ebook |
| List Price: | AUD $76.00 |
Book Description:
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.