Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education |
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| Author:
| Kirp, David L. |
| Contribution by:
| Berman, Elizabeth Popp
Holman, Jeffrey T.
Roberts, Patrick
Solomon, Debra
VanAntwerpen, Jonathan |
| ISBN: | 978-0-674-01634-7 |
| Publication Date: | Sep 2004 |
| Publisher: | Harvard University Press
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| Book Format: | Paperback |
| List Price: | AUD $59.95 |
Book Description:
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Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.