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Shopper Intimacy

A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

Shopper Intimacy( )
Author: DeHerder, Rick
Blatt, Richard
Blatt, Dick
ISBN:978-0-13-707543-0
Publication Date:Nov 2010
Publisher:Pearson Higher Education & Professional Group
Book Format:Hardback
List Price:AUD $43.95
Book Description:

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:

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Book Details
Pages:256
Detailed Subjects: Business & Economics / Personal Success
Business & Economics / Marketing / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):15.494 x 23.114 x 2.54 cm
Book Weight:0.476 Kilograms



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