For undergraduate courses in Social Psychology.
Generations of college students have learned social psychology from this text - it provides balanced, up-to-date, and accurate coverage of basic topics, research, and theories. Striking a balance between presenting cutting-edge new findings and classic work in the field, this text shows how the methods and theories of social psychology can be applied to everyday experiences and current social issues.
For undergraduate courses in Social Psychology.
Generations of college students have learned social psychology from this text - it provides balanced, up-to-date, and accurate coverage of basic topics, research, and theories. Striking a balance between presenting cutting-edge new findings and classic work in the field, this text shows how the methods and theories of social psychology can be applied to everyday experiences and current social issues.