Social Semiotics |
|
| Author:
| Hodge, Robert
Kress, Gunther |
| ISBN: | 978-0-8014-9515-1 |
| Publication Date: | Jan 1988 |
| Publisher: | Cornell University Press
|
| Book Format: | Paperback |
| List Price: | AUD $56.99 |
Book Description:
|
Semiotics was defined by Ferdinand de Saussure as "the science of the life of signs in society." Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be...
Semiotics was defined by Ferdinand de Saussure as "the science of the life of signs in society." Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be...