Tailgating, Sacks, and Salary Caps How the NFL Became the Most Successful Sports League in History |
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| Author:
| Yost, Mark |
| Series title: | Kaplan Financial Ser. |
| ISBN: | 978-1-4195-2600-8 |
| Publication Date: | Aug 2006 |
| Publisher: | Kaplan Publishing
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| Book Format: | Paperback |
| List Price: | AUD $39.99 |
Book Description:
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A riveting examination of the economics behind the National Football League. This book explores complex relationships among owners, teams, fans, taxpayers, sponsors, and the media. It presents what should be the sports business model for the 21st century and discusses the hottest topics in sports marketing today. Tailgating, Sacks, and ......
A riveting examination of the economics behind the National Football League. This book explores complex relationships among owners, teams, fans, taxpayers, sponsors, and the media. It presents what should be the sports business model for the 21st century and discusses the hottest topics in sports marketing today. Tailgating, Sacks, and ......