The Carrot Principle

Adrian Gostick is the author of several successful books on employee engagement and retention. He earned a master's degree in Strategic Communication and Leadership from Seton Hall University, where he is a guest lecturer on organizational culture.

Adrians books have been translated into over 20 languages and are sold in more than 50 countries. The Carrot Principle by Simon & Schuster has been a New York Times and Wall Street Journal bestseller. The Invisible Employee, from John Wiley & Sons, also made the New York Times Bestseller list. The 24-Carrot Manager has been called a "must read for modern-day managers" by Larry King of CNN.

Adrian is vice-president of Carrot Culture, a consulting and training division of the O.C. Tanner Company.

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