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The Four

How Amazon, Apple, Facebook and Google Divided and Conquered the World

The Four( )
Author: Galloway, Scott
ISBN:978-1-4735-4210-5
Publication Date:Oct 2017
Publisher:Transworld Publishers Limited
Imprint:Transworld Digital
Book Format:Ebook
List Price:AUD $35.00
Book Description:

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's...
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Author Biography
Galloway, Scott (Author)
Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the "World's 50 Best Business School Professors" by Poets & Quants. His weekly YouTube series, "Winners and Losers," has generated tens of millions of views.



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