The Glitter Plan How We Started Juicy Couture for $200 and Turned It into a Global Brand |
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| Author:
| Skaist-Levy, Pamela
Nash-Taylor, Gela
Moore, Booth |
| ISBN: | 978-1-59240-935-8 |
| Publication Date: | Jul 2015 |
| Publisher: | Penguin Publishing Group
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| Imprint: | Gotham |
| Book Format: | Paperback |
| List Price: | AUD $35.00 |
Book Description:
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While working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with £200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for £50 million, but not before they...
More DescriptionWhile working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with £200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for £50 million, but not before they created a whole new genre of casual clothing that came to define California cool.