| The Global Marketing Imperative | | | Author:
| Czinkota, Michael
Ronkainen, Ilkka
Tarrant, John | | ISBN: | 978-0-8442-3010-8 | | Publication Date: | Feb 1996 | | Publisher: | McGraw-Hill Education (Australia) Pty Limited
| | Book Format: | Paperback | | List Price: | AUD $42.95 | Book Description:
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