The Japanese Automobile Industry A Business History |
|
| Author:
| Shimokawa, Koichi
Barker, T. |
| ISBN: | 978-0-485-11270-2 |
| Publication Date: | Dec 2000 |
| Publisher: | Bloomsbury Publishing Plc
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| Book Format: | Hardback |
| List Price: | AUD $195.00 |
Book Description:
|
An account of the Japanese automobile industry, which focuses on its business success as a relative latecomer to the worldwide market. It profiles the leading producers, such as Toyota, Nissan, Honda and Mitsubishi, and highlights the features of their success in management and design.
An account of the Japanese automobile industry, which focuses on its business success as a relative latecomer to the worldwide market. It profiles the leading producers, such as Toyota, Nissan, Honda and Mitsubishi, and highlights the features of their success in management and design.