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The Making of Harcourt General

A History of Growth Through Diversification, 1922-1992

The Making of Harcourt General( )
Author: Pruitt, Bettye H.
van Heck, Eric
ISBN:978-0-87584-509-8
Publication Date:Jun 1994
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:AUD $101.95
Book Description:

Traces the company's seventy-year evolution from a small family-owned company operating drive-in theaters into a multi-billion dollar corporation deriving 12% of its revenues from movie theaters, 50% from its ownership of the Neiman Marcus Group, and the remaining 38% from the businesses of its diversified publishing subsidiary, Harcourt Brace Jovanovich (HBJ). The author focuses on two themes that have had a strong influence on the company's success. The first of these is the issue of...
More Description

Book Details
Pages:336
Detailed Subjects: Business & Economics / Industries / General
Physical Dimensions (W X L X H):16.256 x 24.13 x 9.042 cm
Book Weight:0.676 Kilograms



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