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The New Maximarketing

The New Direction in Advertising, Promotion, and Marketing Strategy

The New Maximarketing( )
Author: Rapp, Stan
Collins, Thomas L.
ISBN:978-0-07-052033-2
Publication Date:Dec 1995
Publisher:McGraw-Hill Education
Book Format:Hardback
List Price:AUD $61.95
Book Details
Pages:330
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):16 x 23.88 x 3.05 cm
Book Weight:0.712 Kilograms



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