The PDMA Handbook of New Product Development |
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| Editor:
| Kahn, Kenneth B. |
| Associate Editor:
| Kay, Sally Evans
Slotegraaf, Rebecca J.
Uban, Steve |
| ISBN: | 978-0-470-64820-9 |
| Publication Date: | Dec 2012 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $243.95 |
Book Description:
|
The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA).
The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA).