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The Small Big

The Small Big( )
Author: Goldstein, Noah
Martin, Steve
Cialdini, Robert B.
ISBN:978-1-78125-274-1
Publication Date:Sep 2014
Publisher:Profile Books Limited
Book Format:Paperback
List Price:AUD $27.99
Book Description:

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions...
More Description

Book Details
Pages:240
Detailed Subjects: Business & Economics / Organizational Development
Psychology / General
Physical Dimensions (W X L X H):13.5 x 21.6 x 2.2 cm
Book Weight:0.372 Kilograms



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