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Answering Questions, Reaching Goals

A Strategic Communication Science Approach to Applied Research Methods

Answering Questions, Reaching Goals( )
Author: Pettey, Gary
Bracken, Cheryl Campanella
Babin, Elizabeth
Pask, Elizabeth B.
ISBN:978-0-415-50744-8
Publication Date:Feb 2017
Publisher:Routledge
Book Format:Paperback
List Price:USD $74.95
Book Description:

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research,...
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Book Details
Pages:208
Detailed Subjects: Social Science / General
Language Arts & Disciplines / Communication Studies
Physical Dimensions (W X L X H):6.75 x 9.75 Inches

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