B2B Technology Marketing |
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| Author:
| Taylor, Hugh |
| ISBN: | 978-0-615-86294-1 |
| Publication Date: | Aug 2013 |
| Publisher: | Taylor Market Intelligence, Inc.
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| Book Format: | Paperback |
| List Price: | USD $16.99 |
Book Description:
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Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technologymarketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the...
More DescriptionMarketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technologymarketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including:* Lead generation* Filling the sales pipeline* Strategic messaging* Supporting the sales team* Communications and public relations* Creating customer preference* Product marketing