Brands in Glass Houses

Today's consumers demand transparency. But how do you lift the veil of secrecy around your brand to reveal your authentic self and make meaningful connections? Brands in Glass Houses shows you how to lift the veil of secrecy around your brand to reveal your authentic self and make meaningful connections. In this book, you'll learn how to: * Reveal who you are at the core to tell your real brand story * Establish credibility and earn your audience's trust * Create fun, memorable,...
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Today's consumers demand transparency. But how do you lift the veil of secrecy around your brand to reveal your authentic self and make meaningful connections? Brands in Glass Houses shows you how to lift the veil of secrecy around your brand to reveal your authentic self and make meaningful connections. In this book, you'll learn how to: * Reveal who you are at the core to tell your real brand story * Establish credibility and earn your audience's trust * Create fun, memorable, engaging content to build stronger relationships * Respond to negativity when it rears its ugly head * Position your brand as a thought leader and win new customers. Packed with examples of brands that get this right (and brands that don't) -- along with advice for how to apply the lessons to your own business -- Brands in Glass Houses will show you once and for all how to "keep it real." You'll also learn why your customer and employee evangelists are so important to your success, and how to nurture relationships with these all-important influencers.