Building Brands in Asia From the Inside Out |
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| Author:
| Andrews, Tim
Chew, Wilson |
| ISBN: | 978-0-415-54984-4 |
| Publication Date: | May 2017 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | USD $50.95 |
Book Description:
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In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult.
Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asia cha
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult.
Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asia cha