Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Building Brands in Asia

Building Brands in Asia( )
Author: Andrews, Tim
Chew, Wilson
ISBN:978-0-415-54984-4
Publication Date:May 2017
Publisher:Routledge
Book Format:Paperback
List Price:USD $46.95
Book Description:

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.

Focusing on the creation, development and management of brands in the world#65533;s most dynamic, diverse and challenging business environment, Building Brands in Asia...
More Description

Book Details
Pages:238
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Reference / Consumer Guides
Physical Dimensions (W X L X H):6.25 x 9.25 Inches

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play itunes_store

Featured Books

Writer, Sailor, Soldier, Spy
Reynolds, Nicholas
Hardback: $27.99
I'm Thinking of Ending Things
Reid, Iain
Paperback: $14.99
The Kept Woman
Slaughter, Karin
Paperback: $9.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.