Business |
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ISBN: | 978-1-940464-11-4 |
Publication Date: | Aug 2013 |
Publisher: | Boundless
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Book Format: | Ebook |
List Price: | USD $0.00 |
Book Description:
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Introduction to Business is a college-level, introductory textbook that provides an overview of the fascinating subject of Business. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.
This textbook covers:
Introduction to Business
Economics and Business
Business Ethics and Social...
More DescriptionIntroduction to Business is a college-level, introductory textbook that provides an overview of the fascinating subject of Business. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.
This textbook covers:
Introduction to Business
Economics and Business
Business Ethics and Social Responsibility
International Business
Business Writing
Types of Business Ownership
Small Business and Entrepreneurship
Management
Organizational Structure
Operations Management
Motivation Theories and Applications
Human Resource Management
Organized Labor Relations
Marketing and The Customer Relationship
Product and Pricing Strategies
Product Distribution
Marketing Communications
Financial Statements
Managing Information Technology
The Functions of Money and Banking