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Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands

Capture the Mindshare and the Market Share Will Follow( )
Author: Gill, Libby
ISBN:978-1-137-27851-7
Publication Date:Aug 2013
Publisher:Palgrave Macmillan
Book Format:Hardback
List Price:USD $28.00
Book Description:

An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.

Book Details
Pages:234
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Business Communication / General
Physical Dimensions (W X L X H):6.4 x 9.39 x 0.87 Inches
Book Weight:1.151 Pounds

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