Casing Persuasive Communication |
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| Author:
| Liberman, Corey |
| ISBN: | 978-1-4652-1753-0 |
| Publication Date: | Sep 2013 |
| Publisher: | Kendall Hunt Publishing Company
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| Book Format: | Paperback |
| List Price: | USD $81.00USD $85.05 |
Book Description:
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Exposes the reader to persuasive communication through different lenses, and highlights the link between theory and practice. These will help the reader better understand the role of dialogic exchanges in the process of persuasion, and to differentiate effective from ineffective strategies.
Exposes the reader to persuasive communication through different lenses, and highlights the link between theory and practice. These will help the reader better understand the role of dialogic exchanges in the process of persuasion, and to differentiate effective from ineffective strategies.