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Celebration Capitalism and the Olympic Games

Celebration Capitalism and the Olympic Games( )
Author: Boykoff, Jules
Series title:Routledge Critical Studies in Sport Ser.
ISBN:978-0-415-82197-1
Publication Date:Aug 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $170.00
Book Description:

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gildednbsp;with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing...
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Book Details
Pages:174
Detailed Subjects: Sports & Recreation / Business Aspects
Political Science / Political Ideologies / Capitalism
Sports & Recreation / Olympics & Paralympics
Physical Dimensions (W X L X H):6.162 x 9.477 x 0.624 Inches
Book Weight:0.898 Pounds



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