Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Celebration Capitalism and the Olympic Games

Celebration Capitalism and the Olympic Games( )
Author: Boykoff, Jules
Series title:Routledge Critical Studies in Sport Ser.
ISBN:978-0-415-82197-1
Publication Date:Aug 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $148.00
Book Description:

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gildednbsp;with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing...
More Description

Book Details
Pages:174
Detailed Subjects: Sports & Recreation / Olympics & Paralympics
Business & Economics / Economics / General
Sports & Recreation / Business Aspects
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:0.9 Pounds

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play itunes_store

Featured Books

Paradise Lost
Milton, John
Paperback: $16.99
Northanger Abbey
Austen, Jane
Paperback: $14.99
The Collapse of Parenting
Sax, Leonard
Paperback: $16.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.