Champion of the Lark Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961 |
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| Author:
| Ebert, Robert R. |
| ISBN: | 978-0-7864-7420-2 |
| Publication Date: | Sep 2013 |
| Publisher: | McFarland & Company, Incorporated Publishers
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| Book Format: | Paperback |
| List Price: | USD $39.95USD $4.00 |
Book Description:
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A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years.
A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years.