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Controversies in Contemporary Advertising

Controversies in Contemporary Advertising( )
Author: Sheehan, Kim Bartel
ISBN:978-1-4522-6107-2
Publication Date:Aug 2013
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:USD $81.00
Book Description:

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim...
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Book Details
Pages:336
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):7.375 x 9.125 x 0.6 Inches

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