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Deep Knowledge of B2B Relationships Within and Across Borders

Deep Knowledge of B2B Relationships Within and Across Borders( )
Editor: Woodside, Arch G.
Baxter, Roger
Contribution by: Woodside, Arch G.
Series title:Advances in Business Marketing and Purchasing Ser.
ISBN:978-1-78190-858-7
Publication Date:Jul 2013
Publisher:Emerald Publishing Limited
Book Format:Hardback
List Price:USD $171.99
Book Description:

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

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