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Dictionary of Advertising and Marketing Concepts

Dictionary of Advertising and Marketing Concepts( )
Author: Berger, Arthur Asa
Foreword by: Goldberg, Fred S.
ISBN:978-1-61132-985-8
Publication Date:Aug 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $130.00
Book Description:

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Book Details
Pages:143
Detailed Subjects: Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6 x 9 x 0.6 Inches
Book Weight:0.8 Pounds
Author Biography
Berger, Arthur Asa (Author)
Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

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