Dictionary of Advertising and Marketing Concepts

(

)

Author:

Foreword by:

Goldberg, Fred S.

ISBN:

978-1-61132-986-5

Publication Date:

Aug 2013

Publisher:

Routledge

Book Format:

Paperback

List Price:

USD $24.95

Book Description:

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Book Details

Pages:	143
Detailed Subjects:	Business & Economics / Marketing / General Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):	6 x 9 x 0.6 Inches
Book Weight:	0.5 Pounds

Author Biography

Berger, Arthur Asa (Author)

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

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