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Dimensions of Advertising Theory and Practice in Africa

Dimensions of Advertising Theory and Practice in Africa( )
Editor: Laninhun, Beatrice A.
Olatunji, Rotimi Williams
Publication Date:Sep 2013
Publisher:Amalion Publishing
Book Format:Paperback
List Price:USD $29.95
Book Description:

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals -...
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Book Details
Detailed Subjects: Business & Economics / Commerce
Business & Economics / Advertising & Promotion
Book Weight:0.938 Pounds

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