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E-Commerce Essentials

E-Commerce Essentials( )
Author: Laudon, Kenneth C.
Traver, Carol Guercio
ISBN:978-0-13-354498-5
Publication Date:Oct 2013
Publisher:Pearson Education
Book Format:Paperback
List Price:USD $206.60
Book Description:

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.

Book Details
Pages:504
Detailed Subjects: Business & Economics / E-Commerce / General
Physical Dimensions (W X L X H):7.9 x 9.9 x 0.9 Inches
Book Weight:1.936 Pounds

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