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Emerging Business Opportunities in Africa

Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Emerging Business Opportunities in Africa( )
Author: Gekonge, Christopher O.
ISBN:978-1-4666-4570-7
Publication Date:Sep 2013
Publisher:IGI Global
Imprint:Business Science Reference
Book Format:Hardback
List Price:USD $165.00
Book Description:

Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging...
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