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Entering Successfull the Indian Market

Recommendations and Challenges for German Small and Medium-Sized Companeies

Entering Successfull the Indian Market( )
Author: Bednarek, Diana
Publication Date:Sep 2013
Publisher:Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH
Book Format:Paperback
List Price:USD $64.99
Book Description:

The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of...
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Book Details
Detailed Subjects: Business & Economics / Industries / General
Business & Economics / Economic History
Social Science / Developing & Emerging Countries
Physical Dimensions (W X L X H):6.045 x 8.58 x 0.152 Inches
Book Weight:0.605 Pounds

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