Entrepreneurship and Innovation During Austerity Surviving Beyond the Great Recession |
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| Author:
| Chaston, Ian |
| ISBN: | 978-1-137-32442-9 |
| Publication Date: | Jul 2013 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
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Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.