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Event Audiences and Expectations

Event Audiences and Expectations( )
Author: MacKellar, Jo
Series title:Routledge Advances in Event Research Ser.
ISBN:978-0-415-63008-5
Publication Date:Sep 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $148.00
Book Description:

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.

The book is based on primary research using participant observation, as well as in-depth...
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Book Details
Pages:184
Detailed Subjects: Business & Economics / Advertising & Promotion
Performing Arts / General
Social Science / Methodology
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:0.9 Pounds

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