Event Audiences and Expectations
|Series title:||Routledge Advances in Event Research Ser.|
|Publication Date:||Sep 2013|
| Book Format:||Hardback|
|List Price:||USD $148.00|
| Book Description: |
Event Audiences and Expectationsfor the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.
The book is based on primary research using participant observation, as well as in-depth...