Facebook Marketing with Facebook Graph Marketing Guide for Small Business |
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Author:
| Trott, Brenda |
Series title: | Marketing Guide for Small Business Ser. |
ISBN: | 978-1-4825-0609-9 |
Publication Date: | Jul 2013 |
Publisher: | CreateSpace Independent Publishing Platform
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Book Format: | Paperback |
List Price: | USD $6.49 |
Book Description:
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The idea Facebook is banking on with Facebook Graph is that people want to do business by referral. In the marketing world, we call this "social proof." If a consumer's friend has visited a business and it is rated well, then that is a great referral. The results returned are based on factors that include information already shared by your business and the connections of the person searching. Being ready for Facebook Graph is just as important as search engine optimization because with...
More DescriptionThe idea Facebook is banking on with Facebook Graph is that people want to do business by referral. In the marketing world, we call this "social proof." If a consumer's friend has visited a business and it is rated well, then that is a great referral. The results returned are based on factors that include information already shared by your business and the connections of the person searching. Being ready for Facebook Graph is just as important as search engine optimization because with proper preparation, it can help your business get found by more potential customers. Google places a lot of value on "Web2.0" links. That means when you are found by Facebook Graph again and again, Google is going to take note (that's a good thing.)This book walks the reader through how to set up a business page properly and then optimize it for the new search engine so it can be found by customers.