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Game Changers

The Evolution of Advertising

Game Changers( )
Editor: Wiedemann, Julius
Slingerland, Senta
Russell, Peter
Publication Date:Aug 2013
Book Format:Other book format
List Price:USD $69.99
Book Description:

Where great ideas come to roar: The campaigns that changed the advertising industry foreverA celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the...
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Book Details
Detailed Subjects: Business & Economics / Advertising & Promotion
Design / Graphic Arts / Commercial & Corporate
Physical Dimensions (W X L X H):10.062 x 12.48 x 1.326 Inches
Book Weight:5.614 Pounds
Author Biography
Sir Peter Russell was until his retirement King Alfonso XIII Professor of Spanish Studies and for many years also director of Portuguese Studies at the University of Oxford.


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