Graphische Variation Als Soziale Praxis Eine Soziolinguistische Theorie Skripturaler 'Sichtbarkeit' |
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| Author:
| Spitzmüller, Jürgen |
| Series title: | Linguistik - Impulse and Tendenzen Ser. |
| ISBN: | 978-3-11-033425-8 |
| Publication Date: | Oct 2013 |
| Publisher: | Mouton De Gruyter
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| Book Format: | Mixed media product |
| List Price: | USD $252.00 |
Book Description:
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The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how "meaning" is generated through graphic variation, based on collective communicative knowledge and social attribution processes.
The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how "meaning" is generated through graphic variation, based on collective communicative knowledge and social attribution processes.