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Housework and Housewives in American Advertising

Married to the Mop

Housework and Housewives in American Advertising( )
Author: Neuhaus, Jessamyn
ISBN:978-1-137-34723-7
Publication Date:Aug 2013
Publisher:Palgrave Macmillan
Book Format:Paperback
List Price:USD $32.00
Book Description:

From mop-wielding turn-of-the-century housewives to modern soccer moms, American advertising from the late 1800s to today has been consistently depicted housework as women's work. This book analyzes print and TV ads, ad agency documents, and trade journals to show how the housewife framed household work as exclusively feminine care for the family.

Book Details
Pages:273
Physical Dimensions (W X L X H):5.53 x 8.45 x 0.6 Inches
Book Weight:0.812 Pounds

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