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How Mcgruff and the Crying Indian Changed America

A History of Iconic Ad Council Campaigns

How Mcgruff and the Crying Indian Changed America( )
Author: Melillo, Wendy
ISBN:978-1-58834-393-2
Publication Date:Sep 2013
Publisher:Smithsonian Institution Scholarly Press
Imprint:Smithsonian Books
Book Format:Hardback
List Price:USD $27.95
Book Description:

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as...
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Book Details
Pages:240
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):6.32 x 9.24 x 0.84 Inches
Book Weight:1 Pounds

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