How Mcgruff and the Crying Indian Changed America
A History of Iconic Ad Council Campaigns
|Publication Date:||Sep 2013|
| Publisher:||Smithsonian Institution Scholarly Press|
| Imprint:||Smithsonian Books|
| Book Format:||Hardback|
|List Price:||USD $27.95|
| Book Description: |
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaignsnbsp;details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War...